DJ ARC

WHO IS HE?

Daniel is a drum and bass producer/DJ based in Bristol. He came to us in need of some artwork for his tunes, he could create the audible art, but he needed our help, to create the visual… this is what we did for him.

ALONE

For his first-ever release, he came to us to create his EP cover art, and what a privilege it was.

He had a clear idea in mind; he wanted it to be techy, but also wanted to mix that with the feeling of being alone- a mix of what the song was about and what it sounds like.

The image was chosen first; he liked the idea of a waterfall, something that is so beautiful, yet known for its peace and low surrounding population. The song was flowy, subtle, yet fast, just like the water that crashes from a waterfall.

The text and border followed to give it a rough, electronic feel, the bluey hues and blurry edges mixed with the texture stamped the single it’s look.

LEAVE

For his second single, he came to us for another cover, and we delivered.

With no Idea in mind and creative freedom left with us, we thought: what better way to display a song called “leave” than a big sign and an open door?

It’s bold, minimal, and matches the song perfectly. The red wall is negative and makes the scene heavy; the sign seems out of place, almost uncanny, and the flimsy door tells a story more than it does it’s job.

LEAVE

After bouncing back ideas and looking for something fit, we discovered the name “NOA” Which is hebre for “movement, motion”. It was short, it looked great, sounded great… and most importantly it was different, it was standout, with meaning.

We created the wordmark first, making sure that we found the right typeface for the brand, we then tweaked and stylised it, and that really help set the tone for the icon… very directly as you can see. Using the crossbar for the ‘A’ we used this as a wave, as what better represents flow and movement other than water? but we couldn’t stop there, as NOA was all about control, stability, and movement, so we needed something to bring the icon closer to the ground… something solid like a rock.

With that an icon was created, not only did it look great, but it conveyed a simple diagram of what NOA was about without using any words… what more could you want from an icon? Pretty and fitting at first glance, and then upon discovery its rooted in meaning, bosh.

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Info@auxa.co.uk

+44 7464 266837

Info@auxa.co.uk | +44 7464 266837