Brzrk is a chalk company that was created by a bunch of gym rats up in London. They noticed that there was a gap in the fitness market, all being gym goers themselves, they realised that chalk was a tricky subject in the space, why? Well some gyms had banned chalk compeltely, for the main reason of it being to messy, the cleanup was too dire, so gyms got rid of it full stop, it went all over the floor, the equiptment, and on a typical black floor, looked super messy. And if the gym DID have chalk, people stayed away from the big bowl as it was super unhygenic… BUT people still needed chalk…

This is where they put there heads together and created BRZRK, a direct competitor to liquid chalk, but cheaper, more slim-line, efficient, and sleek.

So for their new idea, before getting swept up by investors that where already keen before it was even established, they came to us to create its brand.