As a Christian-centred brand, we made sure that communicating the gospel message was at the core of all its design, and what better way to do that than adding the heart of Christianity into the logo itself… the cross.

Now this was a dangerous move; once that cross is there, it’s all too easy to make the logo generic, boring, and predictable, so we had to think outside the box, and this wasn’t easy, as there are only a few symbols that can relate to padel, and only a few to Christianity…

But we made it work, as you can see, the outcome is sleek, clean, and abstractly clear. We have the Padel itself, the ball, and most importantly, the cross. We were happy, Sam was happy… so how did it look in situ?